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Well-Written and Red: The Story of the Economist Poster Campaign
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| List Price: | CDN$ 75.00 |
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Product Description
Well-written and Red is the story of this influential advertising campaign, written by one of Britain's most respected advertising copywriters, Alfredo Marcantonio. As an ex-Director of AMV BBDO he paints a remarkably insightful picture, not only of the conception and development of the award-winning creative work, but also of the Agency/Client relationship that has nurtured it.
Product Details
- Amazon Sales Rank: #659920 in Books
- Published on: 2006-09-01
- Original language: English
- Dimensions: 1.18" h x 12.04" w x 8.62" l, 3.76 pounds
- Binding: Hardcover
- 256 pages
Editorial Reviews
About the Author
Alfredo Marcantonio was advertising manager of Volkswagen GB during the early seventies. Inspired by DDB's work on the account, he left to be a copywriter in 1974. Marc went on to become a successful Creative Director and has worked in many of Britain's most popular campaigns. Including Hamlet Cigars, Heineken, BMW and Carling Black Label.
