Product Description

The number of people turning to the Interne for vacation and travel planning has increased more than 300 percent over the past four years and that explosive growth continues today. Consumer spending in the online travel industry is expected to climb to $30 billion by 2001! That’s why tourism businesses have flocked to the Internet in record numbers. But as many soon find out, it’s not enough to just put up a web site. You must know how to attract tourists to your web site and more importantly how to convert your web site visitors to paying customers. In Internet marketing for your tourism business, recognized Internet marketing expert and professional speaker Susan Sweeney offers many proven techniques for doing both.

This combination book/web site is full of practical tips, tools, techniques, resources, and step-by-step strategies to help tourism operators increase their bookings. It will help you increase your web site traffic and then convert curious visitors into paying customers. Each chapter is laid out as a stand-alone entity, so you can begin implementing your online tourism promotion strategy immediately! Country inns, bed and breakfasts, hotels, motels, theme parks, adventure tours, campgrounds, tour operators, outdoor adventures, fishing camps, and guides and outfitters will all find this book invaluable in developing their online strategies. Whether you already have a web site or you’re just starting out, you stand to dramatically increase profits through the proven techniques shared in this book.

Product Details

• Amazon Sales Rank: #1587652 in Books
• Published on: 2003-01-23
• Original language: English
• Binding: Paperback
• 602 pages

Dennis Campbell, vice president, Atlantic Tours and Ambassadors
Absolutely fabulous! Susan is the very best resource for tourism Internet marketing.

Jim Duggan, Wild Goose Lodge
...This book provides the kind of information necessary to take us to the next level.

Liz Smith, president and CEO, Gray Line Worldwide
. . . beneficial information on how to integrate our Web site into all aspects of our business