Product Description

This updated edition reflects the rapid changes in online marketing topics such as effective Web site design, secure payment methods, Web promotion techniques, and building relationships with online customers. Dozens of worksheets help readers sharpen the focus of the online needs and goals of their businesses and hundreds of screen shots illustrate successful tactics. Case studies of online business successes explain the concepts in the book and illustrate how they work in real-life situations.

Product Details

• Published on: 1999-09
• Original language: English
• Binding: Paperback
• 450 pages

Mike Bayer, Compuserve
"If you are going to read only one book about Internet marketing this year, read this one."

Book Info
Offers a proven seven step program designed to help readers avoid common problems and maximize their success in e-marketing. Fully updated from the last edition, this text sports new Internet usage statistics, online advertising methods, and other information, as well as the password to an exclusive Web site full of even more ideas. Softcover. DLC: Internet advertising.

About the Author
Jan Zimmerman is the president of Sandia Consulting Group, a high technology marketing and media production company. She lives in Albuquerque, New Mexico.