Product Description

Stefan Sagmeister has created his own monograph with novel and playful design innovations, exploring twenty years of irreverent and award-winning work.

Product Details

• Amazon Sales Rank: #1998008 in Books
• Published on: 2001-03-01
• Original language: English
• Binding: Hardcover
• 304 pages

From Amazon.com
Another self-indulgent design monograph (practically everything we have ever designed including the bad stuff) is Stefan Sagmeister's hand-scrawled subtitle for the first book about his work, Made You Look. This, and the book's clear red case and silver-gilded pages, seem contrary to the raw, handwritten style he is known for, already setting us up for a wild and very personal ride through almost the entire corpus of the 39-year-old designer's work. Sagmeister once scratched words into his skin for his own lecture poster at Cranbrook, and this is the book version--sometimes enlightening, sometimes embarrassing, always self-conscious, and ultimately touching. The story is a conversation between Peter Hall's text and Sagmeister's handwritten commentary, a perfect and believable device for an absorbing dialogue. Self-indulgent as Made You Look may be, Sagmeister lays himself open with idealism, irony, and humor, creating one of the most moving books about design. --Juliette Cezzar

Radical Graphics
Sagmeister's work reveals a design schizophrenia: one moment, he's creating traditional designs that would make Massimo Vignelli nod in assent,

About the Author
Stefan Sagmeister, born in Austria, recieved his MFA in graphic design from the University of Applied Arts in Vienna and, as a Fulbright scholar, a master's degree from the Pratt Institute in New York. Following Stints at M&Co. in New York with Tibor Calman and as creative director at the Hong Kong office of the advertising agency Leo Burnett, Sagmeister formed the New York-based Sagmeister Inc. in 1993.