Product Description

Naked Finance: Business Finance Pure and Simple is a friendly, accessible, jargon-free guide that makes finance fun and interesting for ordinary humans-essential reading for all managers, not just the financial ones! Stripping the subject down to basics, Naked Finance provides a clear view of the three key skill sets necessary for all managers: know where you're going, understand what's going on around you and take control of where you're going. Naked Finance clears away all the technical issues surrounding financial management and lays bare the practical basics needed to make sound financial decisions. It shows how to identify financial objectives, outlines how to use financial information to understand a situation and create a plan to control costs, sales, profit, cash flow and long-term projects. Simply put, Naked Finance provides the skills necessary to manage a profitable business

Product Details

• Amazon Sales Rank: #1357503 in Books
• Published on: 2008-02-18
• Original language: English
• Dimensions: .83" h x 6.14" w x 9.08" l, .95 pounds
• Binding: Paperback
• 286 pages

From Publishers Weekly
Meckin, an accountant and managing director at a financial consulting firm, adopts a tell them what you are going to say, say it, then summarize it in both words and pictures presentation style in this volume. While his simple approach may be too basic for managers or those with advanced financial literacy, newcomers to the subject will benefit from its nuts and bolts explanations. Meckin acknowledges that financial statements and the mechanisms behind them are plagued by technical jargon, which he aims to strip away. His friendly tone leads readers through explanations of such concepts as calculating profit, a dividend yield's significance and the relationship between cash management and profit management, leaving nothing to interpretation. At heart the book is an introduction to accounting principles. As with Meckin's labored metaphor comparing financial management to driving a car, the simplicity can at times be pedantic. Inclusion of the skeleton of the book's outline—bare bones summaries are ghoulishly illustrated with skeletons—make it an easy skim. (Feb. 11)
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

About the Author
David Meckin is Managing Director of Insight Financial Consulting and has over 20 years' commercial experience, including as Finance Director of a multinational , is a Member of the Chartered Institute of Management and a Fellow of the Chartered Institute of Bankers. He regularly delivers workshops and presents at conferences in the UK and internationally. His clients include Abbey, J P Morgan, Nationwide, the NHS, Polo Ralph Lauren, Revlon and Shell. He also has many retail sector clients including Harrods, Harvey Nichols, Jaeger, Jenners, John Lewis, Littlewoods, Miss Selfridge, Mothercare, PC World, Principles, Selfridges, Staples, The Link, Top Man, Top Shop, Warehouse and Woolworths.