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Growing Older: Tourism and Leisure Behaviour of Older Adults
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| Price: | CDN$ 108.58 & eligible for FREE Super Saver Shipping on orders over $39. Details |
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Product Description
Drawing on the latest research this book examines the tourism and leisure needs of older people. Chapters review the particular behaviors, characteristics and special requirements of the senior market and provide examples of good practice and service provision. The book highlights how important an understanding of this emerging market is to tourism and leisure providers. It also suggests ways to effectively market to and provide for this expanding group in the future.
Product Details
- Amazon Sales Rank: #590286 in Books
- Published on: 2006-11
- Original language: English
- Binding: Hardcover
- 256 pages
