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Growing Older: Tourism and Leisure Behaviour of Older Adults
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| List Price: | CDN$ 110.00 |
| Price: | CDN$ 102.36 & eligible for FREE Super Saver Shipping on orders over $39. Details |
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Product Description
Drawing on the latest research this book examines the tourism and leisure needs of older people. Chapters review the particular behaviors, characteristics and special requirements of the senior market and provide examples of good practice and service provision. The book highlights how important an understanding of this emerging market is to tourism and leisure providers. It also suggests ways to effectively market to and provide for this expanding group in the future.
Product Details
- Amazon Sales Rank: #1492909 in Books
- Published on: 2007-02-01
- Original language: English
- Dimensions: 1.31 pounds
- Binding: Hardcover
- 230 pages
Editorial Reviews
About the Author
I. Patterson, University of Queensland.
