Product Description

This study provides an approach to the microeconomics of innovation by measuring the technical quality of new products and guiding the managers of innovation and technology in the central considerations of today's knowledge-based companies. The volume features a selection of practical microeconomic tools for managing new product development and innovation. By quantifying product features and evaluating the costs and market value of improving each, a simple yet powerful conceptual framework is created. Using this framework, creative business models can be built, along with innovative products, services and processes that achieve marketplace success.

Product Details

• Amazon Sales Rank: #1622586 in Books
• Published on: 2001-04
• Original language: English
• Binding: Hardcover
• 384 pages

Christopher Freeman, Emeritus Professor of Science Policy, SPRU - Science and Technology Policy Research, University of Sussex, UK and Maastricht Economic Research Institute on Innovation and Technology, Maastricht University, The Netherlands
'Of interest to people in business and management studies as well as economics.'

- Luigi Toma, Technological Forecasting and Social Change
'. . . the recent volume by Grupp and Maital is a masterpiece, a book that may appear once in a generation.'

About the Author
Hariolf Grupp, Fraunhofer Institute for Systems and Innovation Research (Fraunhofer ISI), Germany and Shlomo Maital, Academic Director, TIM-Technion Institute of Management and the Samuel Neaman Institute for Advanced Studies in Science and Technology, Israel

Customer Reviews

Managing New Product Development and Innovation: A Microecon
I think this is a real handy tool not just for people who do not have a strong background in Management and Economics, but also for those who had spend many years studying this subjects and need to organize their knowledge. This book simplify the task of accessing references, and also creates on the reader the notion of the dynamic links between the different topics mentioned on the book.