Product Details
Forms, Folds, and Sizes: All the Details Graphic Designers Need to Know but Can Never Find

Forms, Folds, and Sizes: All the Details Graphic Designers Need to Know but Can Never Find
By Poppy Evans

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Product Description

Forms, Folds & Sizes is the book that is always next to a designerÆs computer. Completely practical with only the most needed information, this book will provide designers with all the little details that can make or break a design such as how much space to leave in the gutter when designing barrel folds, how to layout a template for a box and the ratios of each part, metric conversion charts, standard envelope sizes in the USA, Europe, Canada and Asia, etc. This hardworking handbook is 2-color with a durable soft vinyl cover.

Product Details

  • Amazon Sales Rank: #48673 in Books
  • Published on: 2004-05-01
  • Original language: English
  • Binding: Paperback
  • 264 pages

Editorial Reviews

About the Author

Poppy Evans is an award-winning writer and graphic designer who lives in Park Hills Kentucky, a suburb of Cincinnati, Ohio. She is the former art director of Screen Printing and American Music Teacher magazines, and former managing editor of HOW magazine. Since shifting into design-related writing and editing in 1989, her writing achievements include eleven books and over 200 articles that have appeared in Print, HOW, Step Inside Design and other design trade magazines. Her most recent books include The Graphic Designer's Ultimate Resource Directory, Fresh Ideas in Photoshop, Your Perfect Home-Based Studio, Graphic Design Makeovers, The Designer's Survival Manual, and Extraordinary Graphic for Unusual Surfaces. Poppy also teaches design-related courses at the Art Academy of Cincinnati.

Customer Reviews

Essential reference for any graphic designer5
Where was this book when I needed it for my first design job? This book is packed full of all of the practical information that any designer needs.

The extensive amount of topics covered in here is truely impressive:
-copywriter marks
-all kinds of dielines from folders to boxes
-common styles of plastic containers
-typography reference
-U.S. postal standards
-printing and finishing options
-cmyk swatches
-barcode standards and much much more...

For all of this information, the book is not a huge brick. It's a managable little reference book that I can carry with me to any freelance gig. And thanks to the vinyl cover of this book, I know I won't have to worry about it wearing out from all of the heavy use this book will be put through.