Product Details

• Amazon Sales Rank: #225523 in Books
• Published on: 2003-01-31
• Released on: 2003-02-11
• Original language: English
• Binding: Hardcover
• 261 pages

From Publishers Weekly
A well-known figure in the world of New York real estate as founder of the Corcoran Group, Corcoran has fashioned a funny handbook for professional sales savvy-targeted at women-that works. Equal parts business primer, Oprah-spirited coming-of-age memoir and sneaky PR brochure for herself, the book, which proceeds chronologically along the life of Corcoran's real estate agency, from its birth to its sale, is organized around 25 life lessons (e.g., "If you don't have big breasts, put ribbons on your pigtails"; "You've got to bully a bully"; "Never be ashamed of who you are"). She explains these snappily worded lessons by drawing on various crises from her company's history and bits from her childhood. Corcoran grew up with her parents and nine brothers and sisters on one floor of a house in Edgewater, N.J., and had a vision all along ("When I started my business," she writes, "I saw myself as the `Queen of New York Real Estate' "). She opened the first Corcoran Group office in 1978, and ever since then has perfected the art of marketing herself, hiring the right people and motivating her staff; the organization now brings in over $2 billion in annual revenue. With the noticeably skilled help of career technical writer Littlefield, Corcoran has produced a likable and worthwhile book, an honorable contribution with heart.
Copyright 2002 Reed Business Information, Inc.

From AudioFile
Barbara Corcoran is one clever lady. And she gives the credit to her beleaguered Mom's teachings. Hailing from a cash-strapped New Jersey family loaded with kids, love, and life lessons, Corcoran parlayed $1,000 into a multibillion-dollar real estate firm. She defuses our cynicism and mistrust of the wealthy with the perky, canny, and sincere delivery of her rags-to-riches story. Unafraid of sounding silly, this joyous workaholic passes on her inspiration with real humility and makes friends of all of her listeners in this uplifting recording. D.J.B. © AudioFile 2003, Portland, Maine-- Copyright © AudioFile, Portland, Maine

About the Author
Barbara Corcoran is a self-made business baroness. Founder of the Corcoran Group, New York's premier real estate company, Corcoran is one of the most powerful brokers in the nation.

Customer Reviews

A book every real estae professonal should read!
I loved this book! Barbara's real estate lessons are entertaining and fun. Regardless of where you sell real estate the rules and the lessons are the same. I'll recommnend it to every new agent that comes to our firm.

An incredible book
This is a must-read book if you are in ANY type of business. Barbara is a pioneer of her time. She intertwines business with fundamental lessons that her mother bestowed upon her. Use this book as a guide in real estate and you will most definitely be successfull. If you do not buy Barbara Corcoran's book, it will be like taking a wad of cash and throwing it out the window.

BUY IT TODAY!! It's great!!

Great Book! A Must for any Real Estate professional
I read this book while studying for my real estate license. I learned a great deal about the business while reading this book. I'd recommend it even if someone wasn't into real estate. Ms. Corcoran is a great feminist role model!