Product Description

Raymond Loewy's name is synonymous with industrial design. His creative vision married the production methodology of the Machine Age to the modern world of mass consumption. The only designer ever awarded a Time magazine cover story, Loewy designed for everyone - from the American housewife, for whom he created the bestselling look of the 1935 Coldspot refrigerator, to President Kennedy, for whom he redesigned Air Force One. Industrial Design presents the pioneering half-century of Loewy's career with photographs of his most famous designs and personal accounts of his life in design. Among the thousands of well-known forms and shapes that he created are the Coca-Cola bottle, the Studebaker, the U.S. Post Office logo, streamlined trains and ocean liners, the Shell and Exxon logos, NASA's Skylab, and the interior of the Concorde. This retrospective, the last book that Loewy wrote, is a testament to his work and to its enduring influence on the look of the twentieth century.

Product Details

• Amazon Sales Rank: #372508 in Books
• Published on: 2007-09-17
• Released on: 2007-09-25
• Original language: English
• Dimensions: .3 pounds
• Binding: Paperback
• 256 pages

From Publishers Weekly
Industrial designer Loewy has, according to PW , " put his stamp on the contours of our modern environment." The Lucky Strike pack, the Shell and Exxon logos and the Greyhound bus are but a few of his contributions. This picture album is comprised of some 700 illustrations, sketches and photos.
Copyright 1989 Reed Business Information, Inc.