Product Description

The Medium is the Massage is a popular classic, a collide-o-scopic journey through the Marshall McLuhan looking glass. When first documented, McLuhan's prophetic perceptions on life in the age of electronic information were often perplexing. Three decades later his observations are disturbingly clear, remarkably accurate.

Marshall McLuhan understood the power of the media long before those in control did.

The Medium is the Massage presents some of McLuhan's most amazing insights and cognitive observations on the global village: the rear-view mirror, the invisible environment, the end of nature, and sensory impact set against the everyday imagery of mass media, consumer goods, the press, advertising, and the arts

First published in 1967, The Medium is the Massage has sold more than one million copies worldwide.

Product Details

• Amazon Sales Rank: #55040 in Books
• Published on: 2001-08
• Original language: English
• Binding: Paperback
• 160 pages

Amazon.ca
The medium used to be the message. But in the "collide-oscopic" barrage of image and text that resulted from Marshall McLuhan's 1967 collaboration with graphic designer Quentin Fiore, the medium becomes the massage. The basic premise of this playful popularization of McLuhan's theories of the electronic revolution will be familiar to readers of his other works: "Any understanding of social and cultural change is impossible without a knowledge of the way media work as environments." But more than McLuhan's other work, The Medium Is the Massage also reflects the tumultuous decade in which it was produced, the ‘60s. It was a time when existentialism, the theatrr of the absurd, "happenings," and Eastern religions were all the rage in academic circles. Massage adds to that mix traces of utopianism ("We have now become aware of the possibility of arranging the entire human environment as a work of art"; a hint of radicalism (of electronic circuitry McLuhan says: "Its message is Total Change, ending psychic, social, economic, and political parochialism. The old civic, state, and national groupings have become unworkable."); and a bracing pinch of paranoia ("Electrical information devices for universal, tyrannical womb-to-tomb surveillance" have brought us "to a point where remedial control, born out of knowledge of media and their total effects on all of us, must be exerted."). True to its observation that "information pours upon us, instantaneously and continuously," McLuhan and Fiore shower us with photographs, cartoons, newspaper headlines, backwards and upside-down writing, and other graphical innovations. The book is also packed with quotations from a motley collection of savants (in addition to McLuhan himself, of course): Alfred North Whitehead, James Joyce, Lao Tsu, John Dewey, John Cage, and Bob Dylan. The book's design and content aptly, and palpably, demonstrate the insights that have caused many highly stimulated readers to pronounce McLuhan a visionary, a veritable "oracle of the electronic age." --Russell Prather

From Library Journal
From the "I can't believe this went out of print" file come two of McLuhan's signature titles. Though a lot of this may seem like freaky rantings from the Sixties (LJ 6/1/67 and LJ 11/1/68, respectively), many of McLuhan's observations on technology, violence, etc., still ring true.
Copyright 1997 Reed Business Information, Inc.

Ingram
Millions of "global villagers" connected by the communications revolution Marshall McLuhan foresaw, have never read the most influential, prophetic, and entertaining book ever written on the subject--The Medium is the Message (originally published in 1967). The authors have selected excerpts from McLuhan's most electrifying theories and insights. By linking text with images, they created this mesmerizing, first-of-its kind book. Photos and illustrations.

Customer Reviews

...now where's the album?
Love this book. It's quirky and odd, non-linear and abstract, perfectly representing our world today. It's difficult yet ultimately accessible though we never really quite know what he's talking about though, oddly enough, some days the stuff that didn't make sense becomes a beacon of light some time later.

But where's the album? Hello, all you who hold intellectual copyrights on his stuff! Please re-issue this in more modern mediums.

I have a copy of his LP from the 1960s and it is fascinating and remarkable and also ahead of its time. The sampling and meandering drifting beats found in techno/electronica music today hearkens back to this LP. When is it going to be re-issued? The world is waiting and is truly missing out!