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Corporate Creativity: How Innovation and Improvement Actually Happen
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| List Price: | CDN$ 24.95 |
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Average customer review:
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Product Description
Corporate Creativity consistently connects creative outcomes to the actions that really made a difference to them. Through detailed real-life examples from organizations around the world - including British Airways, Du Pont, Fujitsu, General Motors, Hallmark, Hewlett-Packard, IBM, Japan Railways East, Kodak, Universal Studios, the United States Forest Service, and enterprises in the USSR - the authors show how improvements and breakthroughs actually happen in organizations.
Product Details
- Amazon Sales Rank: #913433 in Books
- Published on: 1998-07-15
- Original language: English
- Dimensions: .80" h x 6.17" w x 9.26" l, .93 pounds
- Binding: Paperback
- 276 pages
Editorial Reviews
From Amazon.com
Alan G. Robinson and Sam Stern, university professors who have served as advisors on creativity to organizations around the world, believe that the proper combination of imagination and originality is what really pumps life into a company. In Corporate Creativity: How Innovation and Improvement Actually Happen, they cite numerous examples of its place in celebrated corporate success stories and suggest various ways that other firms can harness it. Focusing on six elements they see as essential to the process, the authors show how virtually any institution can work to encourage creativity within its ranks.
From AudioFile
Corporate creativity is not a matter of hiring more creative people; rather it is a matter of putting a systematic structure into place to make creativity possible. Through a series of case studies Alan Robinson and Sam Stern stress six essential elements that will help unleash creativity at all levels of a company. Then they outline the steps necessary for good ideas to reach the people who can make them policy. Stern's reading of the book is clear, concise, no-nonsense. M.D.B. © AudioFile 2001, Portland, Maine-- Copyright © AudioFile, Portland, Maine
Victor K. Kiam, Chairman, Remington Products Company, L.L.C.
In the long term, an organization's creativity is the difference between success and a slow death. Robinson and Stern have written the definitive guide to managing for creativity in any kind of company.
