Product Description

If your non-profit organization does not operate a monthly giving program, Hidden Gold will tell you everything you need to know to get one started. If your organization already has a monthly giving program, you're bound to gain new insights about a topic that most nonprofits discuss only behind closed doors.

Product Details

• Amazon Sales Rank: #530095 in Books
• Published on: 2004-12-14
• Original language: English
• Binding: Paperback
• 208 pages

Customer Reviews

The keys to fundraising success
Harvey McKinnon's brilliant book literally delivers what it says on the cover. If you haven't got a monthly giving proposition you're already well behind, but this book will quickly get you back in front. If you are recruiting monthly donors, Harvey's book will help you to do it better. Harvey McKinnon is acknowledged around the world as the Pope of monthly giving. 'Hidden Gold' is a readable, entertaining, informative guide to the most lucrative fundraising activity of all, after legacies (bequests). You can't afford not to have it on your bookshelf, with at least two more copies circulating among your fundraising colleagues.

The keys to fundraising success
Harvey McKinnon's brilliant book literally delivers what it says on the cover. If you don't already have a monthly giving proposition you're already behind, but this book will quickly get you back in front. If you do already recruit monthly donors this book can help you do it better. Harvey McKinnon is widely acknowledged as the Pope of monthly giving. 'Hidden Gold' is a readable, entertaining and informative tour of the most lucrative area of fundraising after legacies (bequests). You can't afford not to have it on your bookshelf.

Hidden Gold Totally Revealing
The only question you need ask yourself is: Could my nonprofit prosper if it had a monthly, assured flow of gifts? Author Harvey McKinnon -- one of the world's more successful fundraisers and a pioneer who has established successful monthly-giving programs in organizations large and small, national and local -- provides reader-friendly, step-by-step instructions to help you mine the hidden gold in monthly donations. Practical, comprehensive, with excellent examples. Everything a how-to book should be.