Product Description

The success of Starbucks Coffee Company is one of the most remarkable business stories in decades. Since 1987, it has grown from a single retail store on Seattle's waterfront to a company with more than 1,000 stores nationwide and a new one opening somewhere every business day. According to Fortune magazine, Starbucks has changed everything . . . from our tastes to our language to the face of Main Street. In Pour Your Heart Into It, Starbucks CEO Howard Schultz shares the passion, values, and inspiration that drive this fascinating company. Placing as much importance on employees as on profits, paying as much attention to creativity as to growth, motivated by enduring principles including Don't be threatened by people smarter than you, and Everything matters, Starbucks is living proof that a company can lead with its heart, nurture its soul, and still make money.

Product Details

• Amazon Sales Rank: #1000734 in Books
• Published on: 1997-07-11
• Format: Audiobook
• Original language: English
• Binding: Audio Cassette

From Amazon.co.uk
Since 1987, Starbucks's star has been on the rise, growing from 11 Seattle, WA-based stores to more than 1,000 worldwide. Its goals grew, too, from the more modest, albeit fundamental one of offering high-quality coffee beans roasted to perfection to, more recently, opening a new store somewhere every day. An exemplary success story, Starbucks is identified with innovative marketing strategies, employee-ownership programs, and a product that's become a subculture.

Whether you're an entrepreneur, a manager, a marketer, or a curious Starbucks loyalist, Pour Your Heart into It will let you in on the revolutionary Starbucks venture. CEO Howard Schultz recounts the company's rise and explains the company's core values, such as "Winning at the expense of employees is not victory at all." --Theda Ross

From Library Journal
The author is the entrepreneur behind Starbucks, the coffee-shop chain with a "passion" for quality coffee. Through the voice of Eric Conger, Schultz speaks poetically about the "mystery and romance" of the "coffee experience." Well, to some people coffee is like that. The program is not so much for those who want to learn about business techniques as for those who love Starbucks. Schultz's story is an interesting one, largely a personal narrative about making it big. At one point the narration says, "It's not about me," but to a great extent the tapes really are. Recommended only if Starbucks has a strong presence in your community.?Mark Guyer, Stark Cty. Dist. Lib., Canton, Ohio
Copyright 1997 Reed Business Information, Inc.

From AudioFile
Howard Schultz continuously reminds the listener of his didactic purpose in writing this history of his management of Starbucks: to teach industry how to succeed humanely. But early on it becomes clear that his real purpose is to crow about how he rose from poverty and, without help, became not just a coffee mogul, but a major cultural influence. Not that there aren't lessons here, but they're between the lines of his endless bragging. Here's a book better experienced in this nicely read abridgment than fully on the printed page where Schultz's conceit would soon grow insufferable. Y.R. (c)AudioFile, Portland, Maine