Product Details
How to Become a Rainmaker: The Rules for Getting and Keeping Customers and Clients

How to Become a Rainmaker: The Rules for Getting and Keeping Customers and Clients
By Jeffrey J. Fox

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Product Description

Rainmakers make the big bucks. For their companies and for themselves. Here's how.

The rainmaker is the person who brings big clients, big money, and big deals into an organization. How do they make the rain fall? Waiting for luck won't do, a very particular human being must get involved. Successful rainmakers are among the highest-paid employees in every company in every industry. They operate under many titles--owner, partner, sales representative, CEO, agent, managing director, and fund-raiser.

Author Jeffrey Fox is a rainmaker who knows how to talk about his gift. He pursues revenues and, in his sharp, witty style, takes you along for the ride. This hard-hitting collection of sales and marketing stories is packed with fifty smart, no-nonsense tips that show you how to succeed with any customer.

Fox will explain the Rainmaker's Credo, why customers don't care about you, the six killer sales questions, why you should dare to be dumb, and why breakfast meetings bring rain. He'll help you discover why you should never be "in a meeting," why earthquakes don't count, why you should sell on Friday afternoons, and other critical skills. If becoming a rainmaker is your goal--whatever your business--this program is for you.

Product Details

  • Amazon Sales Rank: #388998 in Books
  • Published on: 2001-08-18
  • Formats: Audiobook, CD, Unabridged
  • Original language: English
  • Binding: Audio CD

Editorial Reviews

From Booklist
This is an afternoon read, pure and simple. And chances are good that once readers accept Fox's hard-hitting yet commonsense approaches, they'll accept his sales process, which applies, by the way, to selling widgets, promoting intangible services, or selling yourself. Every one of the author's 50 two-page to four-page chapters contains just one nugget of information more than the preceding section, enough to keep the momentum and the attention. A sad story about the hazards of drinking coffee (it spilled--and the prospect was then distracted by a second crisis) is followed by a notice not to eat a major meal during a sales lunch, which is promptly followed by "no pen in the shirt pocket" advice. Fox's seemingly disparate hints and tips, in short, comprise a very logical and memorable way of rainmaking, and a short tome that will show anyone the how-tos. Barbara Jacobs
Copyright © American Library Association. All rights reserved

Gerald Sindell, President, Publishing Consulting Services
"the best book on selling I've seen. Period."

About the Author

Jeffrey J. Fox, an MBA graduate from Harvard Business School, is the founder of Fox & Co., Inc., a premier marketing consulting firm serving over sixty industries. Mr. Fox has held senior executive positions at a number of companies, including Pillsbury and Heublein, Inc., and has been featured in the Wall Street Journal, Business Marketing, and numerous other publications. He lives and works outside Hartford, Connecticut.