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Publishing for Profit: Successful Bottom-Line Management for Book Publishers
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| List Price: | CDN$ 33.95 |
| Price: | CDN$ 26.17 & eligible for FREE Super Saver Shipping on orders over $39. Details |
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Average customer review:
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Product Description
Publishing is a rapidly changing business, and this readable and comprehensive reference is right in step—covering operations, financial, and personnel management as well as product development, production, and marketing. Written for the practicing professional just starting out or looking to learn new tricks of the trade, this revised and expanded edition contains updated industry statistics and benchmark figures, features a new chapter on e-marketing, and provides new information about using financial information to make key management decisions. Highly practical forms and sample contracts are included for up-to-the-minute advice.
Product Details
- Amazon Sales Rank: #340364 in Books
- Published on: 2006-04-30
- Original language: English
- Binding: Paperback
- 327 pages
Editorial Reviews
Judith Appelbaum, Sensible Solutions
"Solid nuts-and-bolts advice for everyone who wants to run a publishing business. Forms and illustrations help make this manual crystal clear."
Jan Nathan, Executive Director
"One of the best references available today on how to become a book publisher . . .
About the Author
Thomas Woll is president of Cross River Publishing Consultants. He is a former vice president of the Professional and Trade Division of John Wiley & Sons, publisher of Storey Communications/Garden Way, and vice president and publisher of Rodale Press. Jan Nathan is executive director of the Publishers Marketing Association.
