Product Description

Publishing is a rapidly changing business, and this readable and comprehensive reference is right in step, covering operations, financial, and personnel management as well as product development, production, and marketing. Whereas competing books deal with publishing theory or focus on the self-publisher with a single title, Publishing for Profit is written for the practicing professional, whether just starting out or looking to learn some new tricks of the trade. This revised and expanded edition contains updated industry statistics and benchmark figures, as well as new chapters on the state of returns in the industry and ways to mitigate them, and features a chapter on electronic publishing, including e-books and print-on-demand. Highly practical, it provides forms and sample contracts as well as up-to-the-minute advice.

Product Details

• Amazon Sales Rank: #1170852 in Books
• Published on: 2002-09-28
• Original language: English
• Binding: Paperback
• 304 pages

Judith Appelbaum, Sensible Solutions
"Solid nuts-and-bolts advice for everyone who wants to run a publishing business. Forms and illustrations help make this manual crystal clear."

Jan Nathan, Executive Director
"One of the best references available today on how to become a book publisher . . .

About the Author
Thomas Woll is president of Cross River Publishing Consultants. He has held a variety of executive positions in publishing, as vice president of the Professional and Trade Division of John Wiley & Sons; publisher of Storey Communications/Garden Way; and as vice president and publisher of Rodale Press's book division. He lives in Katonah, New York.