Product Description

"Treadwell & Treadwell's Student Workbook" gives students the opportunity to put their learning into practice. This workbook introduces four fictional clients, two of them new, for which students may 'work' as they complete assignments. These clients include both commercial and non-profit organizations. A new 'Research' section bridges the gap between clients and the real world of the student's college city or region so that clients can be 'localized' to the student's area. This will also be useful for faculty who choose to assign actual or other fictional clients.

Product Details

• Amazon Sales Rank: #1101802 in Books
• Published on: 2005-05-12
• Released on: 2005-05-12
• Original language: English
• Dimensions: .34" h x 8.58" w x 10.88" l, .91 pounds
• Binding: Paperback
• 162 pages

From the Back Cover
B> Public Relations Writing emphasizes the integration of macro-level strategic thinking and micro-level understanding of organizational culture, audiences, media use, and the writing strategies and tools needed to produce effective public relations materials. This comprehensive book begins with a discussion of the principles of research, planning, ethics, organizational culture, law, and design the foundations that underlie all public relations writing. Specific writing approaches are then presented. Topics include news and features, writing for print and broadcast, persuasive communications, newsletters and employee communication, annual reports, brochures, direct mail, and the Internet. Other relevant coverage includes a chapter on global communication (including writing for the World Wide Web) and a capstone events chapter that details event planning and writing for exhibits, speeches and collateral materials. The accompanying workbook provides four unique clients for readers to apply the concepts in the book to real-life client requirements. For anyone interested in preparing for public relations.