Product Description

Public Relations Writing: Principles in Practice is a comprehensive core text that guides students from the most basic foundations of public relations writing-research, planning, ethics, organizational culture, law, and design-through the production of actual, effective public relations materials. The Second Edition focuses on identifying and writing public relations messages and examines how public relations messages differ from other messages.

Product Details

• Amazon Sales Rank: #1628836 in Books
• Published on: 2005-04-19
• Released on: 2005-04-19
• Original language: English
• Dimensions: .99" h x 8.00" w x 9.96" l, 2.36 pounds
• Binding: Paperback
• 544 pages

Review
"Public Relations Writing is currently the best public relations writing text available. The authors offer a no nonsense approach to teaching public relations writing. The text has great explanations of how to write an assortment of public relations documents and includes examples of each. Treadwell and Treadwell also spend time dealing with the aesthetics of public relations or how documents should look (color, paper, format, etc.) as well as how they should be written. Of special note are the excellent discussions of communication theory that many of the other writing texts lack." -- Michael L. Kent 20040801 "This book integrates experiential exercises useful to understanding writing from an organizational perspective. The assignments require a student to become knowledgeable about the Internet and work as a member of a team. The text/workbook concept is very helpful if the course is taught online. The references to resources are invaluable for research." -- Bonita Dostal Neff, Ph.D. 20040809 "Each chapter has clear learning objectives, excellent exercises and discussion questions, which make the book valuable for teachers, students and practitioners alike." -- The Journal of Entrepreneurship The Journal of Entrepreneurship 20080814

From the Back Cover
B> Public Relations Writing emphasizes the integration of macro-level strategic thinking and micro-level understanding of organizational culture, audiences, media use, and the writing strategies and tools needed to produce effective public relations materials. This comprehensive book begins with a discussion of the principles of research, planning, ethics, organizational culture, law, and design the foundations that underlie all public relations writing. Specific writing approaches are then presented. Topics include news and features, writing for print and broadcast, persuasive communications, newsletters and employee communication, annual reports, brochures, direct mail, and the Internet. Other relevant coverage includes a chapter on global communication (including writing for the World Wide Web) and a capstone events chapter that details event planning and writing for exhibits, speeches and collateral materials. The accompanying workbook provides four unique clients for readers to apply the concepts in the book to real-life client requirements. For anyone interested in preparing for public relations.

About the Author
Jill Treadwell has 30 years experience in publications and public relations. She has managed PR campaigns for the US and international companies as well as for non-profit and educational organizations. She has a background in both writing and design and has specialized in annual reports, newsletters, brochures, and proposals directed at state and federal procurement agencies. In addition to maintaining a private public relations consulting practice, she currently teaches public relations, public relations writing and other writing courses in both classroom and online settings at Westfield State College. Donald Treadwell is a professor in the Department of Communication at Westfield State College since 1987. He currently teaches public relations and media writing; public relations for undergrad/grad courses; organizational communication; communication research; honor courses in science communication and in health, medicine and the media. He serves as an internship program coordinator and a division of graduate and continuing education advisor. His publications include Public Relations Writing: Principles in Practice, and has several forthcoming books including Public Relations Writing: Updated Version; Public Relations Writing, Principle in Practice 2/e and a workbook to accompany the 2nd edition. He has also written many scholarly article for several journals; consulted for the mass communication field; and as a speaker for governmental/ institutional functions. He is a member of the NCA, ICa and CIOS.