Product Description

For the estimated 16 million Americans attempting to start businesses, this book serves as an essential launching pad by leading them step-by-step through the start-up process. Addressed are issues such as generating viable launch ideas, locating sources of financing, attracting the best employees on a start-up budget, and improving chances for meeting cash flow projections. Founders of such successful companies as Crate & Barrel, Pizza Hut, and Celestial Seasonings offer real-life guidance and encourage continual assessment of one's readiness to start a business. Included are engaging exercises at the end of each chapter for determining one's preparedness for moving to the next chapter and, thus, the next level of entrepreneurship. Rather than get-rich-quick strategies, these steps result in a well-reasoned and practical approach to business start-ups and emphasize that launching a business is challenging work that requires careful self-examination, commitment, and close attention to details.

Product Details

• Amazon Sales Rank: #1623745 in Books
• Published on: 2002-12-30
• Original language: English
• Dimensions: .1 pounds
• Binding: Paperback
• 238 pages

Laurel Touby, founder and chief executive, Mediabistro.com
"I've never read a business startup manual that was more concise and easy to use. He gives you the low-down, blow-by-blow, with no BS. He doesn't waste your time."

William D. Bygrave, professor of entrepreneurship, Babson College
"Gumpert's how-to book is simply the best. No would-be entrepreneur should launch a business before reading this book."

About the Author
David E. Gumpert is the author of How to Really Create a Successful Business Plan and the coauthor of Business Plans That Win $$$. He is the former small business editor of Harvard Business Review and an entrepreneur whose Internet direct marketing company was acquired by a publicly held company in 1999. He lives in Needham, Massachusetts.