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Using Financial Information in Continuing Education: Accepted Methods and New Approaches
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Product Description
Today's rapid changes in continuing education require that professionals in this field have a comprehensive understanding of the latest financial management principles in order to succeed. A strong financial management system can also play an integral role in supporting total quality management programs, as well as today's customer-centered and market-oriented management philosophies. Matkin describes the latest theories and methods of using financial information and relates them to continuing education through case studies and other special materials. He focuses on the difficult issues of evaluating the cost effectiveness of marketing efforts, handling overhead expenses, pricing courses and services, negotiating with faculty, and evaluating capital expenditures.
Product Details
- Amazon Sales Rank: #1967251 in Books
- Published on: 1997-01
- Original language: English
- Binding: Hardcover
- 336 pages
Editorial Reviews
About the Author
GARY W. MATKIN is associate dean, University Extension, University of California at Berkeley.
