Product Description

With funding for nonprofits shrinking and global markets shaky, our business and social sectors are both confronting an increasingly uncertain future. Many organizations are searching for innovative strategies that will counter the mounting pressures felt by communities and corporations alike. Common Interest, Common Good argues that forward-looking businesses and social sector organizations (both nonprofit and government) can solve many of their problems by working together-while serving the common good in the process.

According to Shirley Sagawa and Eli Segal, alliances between for-profit and the not-for-profit industries yield enormous benefits for both. Businesses can boost their bottom line by leveraging a nonprofit partnership to enhance their image, reach new markets, increase consumer loyalty, and build a positive reputation with current and prospective employees. The upside is just as powerful for nonprofits, because an alliance with a corporation can provide crucial funds and visibility while helping to attract new volunteers and donors. Common Interest, Common Good showcases many such successful partnerships, from corporate sponsorships and cause-related marketing to employee volunteer programs and school-to-work initiatives. The authors also offer some much-needed guidance for avoiding many of the pitfalls that can undermine even the best alliances.

A convincing, deeply felt book by two authors who have devoted much of their careers to helping public and private sectors find profitable new ways of working together, Common Interest, Common Good is a guided tour of the progressive new strategies that can contribute to the purpose of our businesses and the prosperity of our communities.

Product Details

• Amazon Sales Rank: #781280 in Books
• Published on: 1999-12-15
• Original language: English
• Dimensions: 1.18" h x 6.41" w x 9.57" l, 1.37 pounds
• Binding: Hardcover
• 278 pages

Corporate Philanthropy Report, October 1999
"Now we are getting somewhere. Another book on the importance of developing business/nonprofit partnerships is about to hit the bookstores. What makes this book special is not necessarily the content, although it is a fine addition to the literature of the field. Instead, it should spark the greatest interest because of the building from which many of these ideas emerged: 1600 Pennsylvania Ave."

Book Info
Provides a much-needed exploration of the burgeoning field of business and social sector partnerships. Provides business and nonprofit leaders with a much-needed guide to forging successful partnerships. DLC: Social responsibility of business--U.S.

From the Back Cover
"Every successful businessperson knows that public and private partnerships are as critical to the bottom line as they are to the greater good. With its step-by-step approach to integrating business and nonprofit objectives, Common Interest, Common Good is an indispensable tool for business and public-sector leaders alike."
--Gerald Greenwald, Chairman Emeritus, United Airlines Corporation

"Common Interest, Common Good moves the subject of business and social sector partnerships from the bully pulpit to the boardroom. With vivid examples and practical advice, Sagawa and Segal provide business and nonprofit leaders with a much-needed guide to forging successful partnerships. This is the right book at the right time."
--Fred Grandy, CEO, Goodwill Industries International

"Common Interest, Common Good is a much-needed exploration of the burgeoning field of business and social sector partnerships. Leaders in business, government, and nonprofits have much to learn from Sagawa and Segal's sharp insights and practical examples."
--Frances Hesselbein, Chairman of the Board of Governors, Peter F. Drucker Foundation for Nonprofit Management

"Sagawa and Segal have accomplished a rare feat with Common Interest, Common Good: They've created a book that is at once greatly inspiring, carefully reasoned, and immensely practical. Corporate and nonprofit leaders will agree that this book is a welcome addition to the literature on private initiatives for the common good."
--J. Gregory Dees, Miriam and Peter Haas Centennial Professor in Public Service, Stanford Graduate School of Business