Online Customer Care
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Average customer review:(16 )
Product Description
This text presents a comprehensive and forward-looking view of late-20th century customer care practices as they pertain to the elements of process, technology and content.
Product Details
- Amazon Sales Rank: #1914145 in Books
- Published on: 1998-01
- Original language: English
- Binding: Hardcover
- 225 pages
Editorial Reviews
Rohit Ramaswamy, Ph.D., President, Service Design Solutions. Author Design and Management of Service Processes, Addison-Wesley, 1996
Cusack's book is a timely and detailed introduction to the world of emerging technologies in customer care, and will be a valuable resource to any organization attempting to set up world-class customer care operations today.
Margaret Molloy, Vice President, Marketing, Telecom Ireland
This inspiring book is a must read for every employee in any enterprise that truly strives to harness customer care as a competitive differentiator.
Michael Goodman, Ph.D., Director, MA Program in Organizational and Corporate Communication, FDU and Associate Editor IEEE Transactions on Professional Communication
Online Customer Care is a thoughtful, thorough, and valuable guide to leveraging technology for world-class interaction with your customers. Cusack sets the benchmark, and his book offers an "expert system" for your business.
