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Public Relations on the Net: Winning Strategies to Inform and Influence the Media, the Investment Community, the Government, the Public, and More!

Public Relations on the Net: Winning Strategies to Inform and Influence the Media, the Investment Community, the Government, the Public, and More!
By Shel Holtz

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Product Description

Everyone knows about the Internet as a way to market and sell, yet few organizations have experienced even a fraction of the Net's power for true public relations. This guide, with step-by-step instructions and action plans, explains how to conduct effective and measurable PR on the Net.

Product Details

  • Amazon Sales Rank: #786442 in Books
  • Published on: 1999
  • Original language: English
  • Binding: Paperback
  • 332 pages

Editorial Reviews

Entrepreneur, February 1999
An excellent primer on technology's role in company image-keeping.

Public Relations Quarterly
"...well worth reading."

CIO
"...money spent on Public Relations on the Net will probably pay off big time."