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The Giants Of Sales: What Dale Carnegie, John Patterson, Elmer Wheeler, and Joe Girard Can Teach You About Real Sales Success
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Product Description
What are the origins of the modern techniques of selling? Who came up with them and why do they work? In The Giants of Sales, answers to these questions are explored through four historical sales giants: John Henry Patterson, Dale Carnegie, Elmer Wheeler and Joe Girard. Chronicling their rags-to-riches personal histories, Sant details their ideas and how they applied them, and offers examples of how they work in the 21st century. For example, Elmer Wheeler once did research on more than 10,000 specific sentences with over 19 million people to see which ones were the most persuasive. The Giants of Sales shows how such time-tested methods still work today.
Product Details
- Amazon Sales Rank: #421956 in Books
- Published on: 2006-02-15
- Original language: English
- Dimensions: 1.10 pounds
- Binding: Hardcover
- 228 pages
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About the Author
Tom Sant (California) is the author of Persuasive Business Proposals. He sends out an e-mail newsletter to over 25,000 people, does live webinars for Microsoft and is a speaker for the National Speakers Bureau.
