Product Description

Genuine business growth has more to do with reaching maximum potential than reaching maximum size. "Bigger Isn't Always Better", based on ten years of research and dozens of personal interviews by the author, examines how the key to achieving growth is to change the way we think about it. The book combines real-life stories of successful growth leaders with insightful analysis to show readers how they can move their own organisations forward.

Product Details

• Amazon Sales Rank: #311715 in Books
• Published on: 2005-12-15
• Original language: English
• Binding: Hardcover
• 272 pages

About the Author
Robert M. Tomasko is a specialist in organizational effectiveness and has advised companies including Coca-Cola, Marriott and Toyota. He is a frequent speaker.

Customer Reviews

Bigger Isn't Always Better
Often in business, we spend so much time and effort on making our business bigger, adding new products, and focusing on stock market prices that we forget to ask ourselves if this growth is actually helping our business or if it is slowly draining our resources until we are no longer productive.

Bigger Isn't Always Better examines this issue and suggests that growth is not necessarily about getting bigger. Bigness is not sustainable. Instead, the author suggests that business look at growth as moving forward and continuously progressing. This kind of growth is purposeful, thoughtfully planned with the intention of bettering the business' products and customer services.

There are quite a few gems in this book. I found the descriptions of the 21 mind bugs particularly useful. Mind bugs are common ways that we think and things that we tell ourselves that distort reality and act as hurdles to healthy growth. I also thought that the section "Are You a Fixer or a Grower?" was quite enlightening. This section analyses what drives each of these personality types and how they correspond with very different business strategies.