Product Description

This is a detailed look at how to protect the four key areas of "intellectual property": trademarks; copyrights; patents; and trade secrets (including customer lists, marketing plans, and other in-house documents). Written for a general business reader, the book shows that intellectual property is often a company's most valuable asset. In our age of e-mail, e-commerce and Web sites, protecting intellectual property is harder than ever. This book serves four functions: it explains what intellectual property is; it alerts managers that they NEED to protect their intellectual property; it shows them how to protect it; and it presents ideas for how to "enhance" the value of their "property". The book is packed with examples, offering tools for protecting intellectual property including: trademark and copyright application forms; sample employment agreements; an Internet usage policy; tips on preventing unauthorized dissemination of information via the Web; a guide for conducting an IP audit; and much more.

Product Details

• Amazon Sales Rank: #1455487 in Books
• Published on: 2003-07-14
• Released on: 2003-07-14
• Original language: English
• Binding: Hardcover
• 262 pages

From Library Journal
The boom in technology-based industries has created enormous growth in the field of intellectual property. The purpose of this book is to help companies understand what their intellectual property is and how to protect it. Attorney Bouchoux discusses trademarks, patents, copyrights, and trade secrets. She explains how rights arise under each, what can be protected, and what procedures need to be undertaken to ensure protection. Emerging issues, such as how to obtain and protect domain names, protecting web site content from infringement, electronic publishing, downloading music from the Internet, and protection of multimedia works, are all covered in light of business trends and the current state of the law. A chapter on internal audits will help readers conduct an inventory of their intellectual property assets. Bouchoux presents the information succinctly and with a clear understanding of the practical problems encountered by those managing intellectual property. Highly recommended. Joan Pedzich, Harris Beach, LLP, Rochester, NY
Copyright 2001 Reed Business Information, Inc.

Library Journal
"Bouchoux presents the information succinctly and with a clear understanding of the practical problems encountered by those managing intellectual property."

Online December 2001
“ a good overview of intellectual property and its impact on your business, this book is the one to grab.”