Product Description

Covering six European countries, Euro Deco is a sprawling compendium of art deco graphic design. The best of Steven Heller and Louise Fili's popular International Deco series is collected here in a standard reference for deco fans, designers and style aficionados alike. With hundreds of images covering a broad range of exemplary work from candy to cars, Euro Deco is an attractive and inexpensive look at the birthplace of modern graphic design.

Product Details

• Amazon Sales Rank: #76439 in Books
• Published on: 2005-01-01
• Original language: English
• Dimensions: 1.44" h x 9.18" w x 8.18" l, 3.76 pounds
• Binding: Hardcover
• 500 pages

From Publishers Weekly
One of the most beloved design styles of nostalgic collectors, Art Deco developed in France following World War I and quickly became popular around the world, proliferating in lively posters, typefaces and skyscraper designs. Borrowing from Modernism's austere simplicity, while incorporating flourishes that would appeal to a mass audience, Art Deco allowed manufacturers to boost consumer desire for new and fashionable products. A compilation of six now out-of-print books from Chronicle's Deco Graphic Design series, this volume offers lesser-known examples of Deco graphic design from six countries: France, Italy, Germany, Spain, the Netherlands and England. The playful advertisements and product labels, many created by unknown artists, demonstrate the breadth of the style's reach and its variation across Europe. Dutch beer posters, German cigarette packages and Italian book covers burst with color, allowing readers to slip back into a time in which the airplane was "a symbol of futuristic wonder" and inventions like furnaces and Pyrex pots were making their debuts. In each chapter, Heller, senior art director for the New York Times, and Fili, principal of a New York graphic design firm, introduce the historical context surrounding each country's Art Deco movement, noting prominent poster artists who influenced the field. Whimsical and informative, this volume should keep readers coming back for multiple perusals.
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About the Author
Steven Heller and Louise Fili are well respected in the graphic design community. They have written numerous books, including Italian Art Deco, Dutch Moderne and French Modern.