Product Description

Specialty and gourmet foods can sell as great as they taste. To grab a slice of the action, here are the proven methods for successfully launching a gourmet food product into the specialty foods marketplace. As the source of nearly one-third of new food introductions, the specialty market holds huge potential for entrepreneurs willing to follow the detailed strategies to market acceptance and stellar sales.

Product Details

• Amazon Sales Rank: #456122 in Books
• Published on: 2005-06-01
• Original language: English
• Binding: Paperback
• 288 pages

From Library Journal
How many of us have toyed with the idea of selling our favorite family recipes? The growing number of specialty food products on the market strongly suggests that people are doing more than just toying with the idea. Hall, a food industry consultant, has created a thorough guide to food marketing that is sure to help food entrepreneurs at all levels, from the rank beginner to the most experienced. Hall clearly points out possible pitfalls and concerns as he takes the reader step by step through the entire marketing process, offering guidelines on market research, packaging, pricing, and advertising. Interesting vignettes on actual successes and failures allow a realistic view of possible scenarios. The appendixes, which make up a good portion of the book and list trade shows, journals, associations, sample forms, and so forth, are a terrific quick resource that significantly enhance this already strong and well-written guide. Strongly recommended for public and academic libraries.
- Margaret B. Bartlett, Rochester Inst. of Technology, N.Y.
Copyright 1992 Reed Business Information, Inc.

Ingram
Whatever delicacy comes from the kitchen, this volume offers step-by-step guidelines for taking it to market. Whether it's a speciality that could be sold locally, nationally, or internationally, Stephen Hall offers a practical approach to turning culinary skills into a profitable business. Using worksheets, examples, and case histories, From Kitchen to Market tells readers how to secure a profitable slice of the ten billion dollar speciality food "pie"--regardless of level of food industry background or experience.

About the Author
Stephen F. Hall is president of Food Marketing International, where he coaches new specialty food firms on how to grow their businesses. He is the managing editor of the quarterly Food Entrepreneur newsletter and e-zine (2,000 readers), writes industry research reports, conducts specialty food marketing workshops nationwide, and is an active promoter of the National Association for the Specialty Food Trade.