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Media Research Techniques
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Product Description
Arthur Asa Berger's essential guide to undertaking applied or practical research in media studies is designed to provide introductory techniques that allow students to engage immediately in their own research projects. In so doing, students learn various ways of conducting communication research both in theory and practice. In response to suggestions from users of the First Edition, Berger has added new chapters in each of the following areas: experimentation, historical research, comparative research and participant observation.
Product Details
- Amazon Sales Rank: #1036135 in Books
- Published on: 1998
- Original language: English
- Binding: Paperback
- 184 pages
Editorial Reviews
About the Author
Arthur Asa Berger, Broadcast Communication Arts Dept, San Francisco State University
