Product Description

No more punch lines that just slipped away. No more names on the tip of your tongue. No more senior moments! Drawing on cutting-edge neurological research, how to keep your brain alive: 83 neurobic exercises brings help to everyone whose memory is starting to slip. Devised by Dr. Lawrence Katz, a professor of neurobiology at Duke University Medical Center, and Manning Rubin, author of 60 Ways to Relieve Stress in 60 Seconds, here is a regimen of mental cross-training that can be done anywhere, by anyone, at any time of day. The premise is simple: When you exercise the brain, you release natural growth factors called neurotrophins, which in turn enhance the brain's level of fitness. And nothing so easily stimulates the brain as breaking routines and using the five senses in new and unexpected ways. So if you're right-handed, wake up tomorrow and brush your teeth with your left hand. Or close your eyes before you get into the car and then get the key into the ignition. Every time you open a new circuit in your brain, it's like doing a round of mental sit-ups, without the pain. 68,000 copies in print.

Product Details

• Amazon Sales Rank: #62453 in Books
• Published on: 1998-10-04
• Original language: English
• Dimensions: .45" h x 5.58" w x 7.18" l, .41 pounds
• Binding: Paperback
• 160 pages

Ingram
Keep Your Brain Alive presents the first brain exercise program scientifically based on the adult brain's ability to produce its own natural brain food. Developed by a leading neurological research scientist and the author of "60 Ways to Relieve Stress in 60 Seconds," the program offers 83 simple "neurobic" exercises designed to fight off the effects of mental aging by helping to prevent memory loss and increase mental fitness.

From the Back Cover
OVER 40? GETTING FORGETFUL? TROUBLE LEARNING NEW TRICKS? Introducing Neurobics, a unique brain exercise program based on the latest neuroscience research. These deceptively simple exercises help stimulate the production of nutrients that grow brain cells to keep the brain younger and stronger. Neurobics uses the five senses in unexpected ways and shakes up everyday routines. The exercises are offbeat, fun, and can be done anywhere, anytime. The result: a mind fit to meet any challenge-whether it's remembering a name, mastering a new computer program, or staying creative in your work. Lawrence C. Katz, Ph.D., is the James B. Duke Professor of Neurobiology at Duke University Medical Center. His research focuses on brain development. Manning Rubin is a Senior Creative Supervisor at K2 Design in New York City, and the author of 60 Ways to Relieve Stress in 60 Seconds.

About the Author
Manning Rubin, a former Creative Director at J. Walter Thompson and Senior Creative Supervisor at K2Digital, Inc. is now at work on several new books. He lives in Pawlet, VT.

Dr. Lawrence Katz was a professor of neurobiology and researcher at Duke University Medical Center. He lived in Durham, North Carolina.