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The International Handbook of Market Research Techniques
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| List Price: | CDN$ 71.95 |
| Price: | CDN$ 49.58 & eligible for FREE Super Saver Shipping on orders over $39. Details |
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Product Description
* Standard text dealing with market research techniques
Product Details
- Amazon Sales Rank: #1746649 in Books
- Published on: 2002-12-28
- Original language: English
- Dimensions: 1.80" h x 6.20" w x 9.12" l, 2.26 pounds
- Binding: Paperback
- 594 pages
Editorial Reviews
Book Info
A major text for all levels of marketing professionals and market researchers. Presents market research techniques that have been developed and polished for over four decades. Softcover.
About the Author
Robin J. Birn is managing director of Strategy, Research and Action. He is also the editor of The Handbook of International Market Research Techniques and consultant editor of the Market Research in Practice series.
