Product Details
The The International Handbook of Market Research Techniques

The The International Handbook of Market Research Techniques
From Kogan Page

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Product Description

* Standard text dealing with market research techniques

Product Details

  • Amazon Sales Rank: #1020847 in Books
  • Published on: 2002-12-28
  • Original language: English
  • Binding: Paperback
  • 594 pages

Editorial Reviews

Book Info
A major text for all levels of marketing professionals and market researchers. Presents market research techniques that have been developed and polished for over four decades. Softcover.

About the Author

Robin J. Birn is managing director of Strategy, Research and Action. He is also the editor of The Handbook of International Market Research Techniques and consultant editor of the Market Research in Practice series.