Product Description

In art and literature, in history and popular culture, blonde has never been a mere colour. For 2,500 years, it has been a blazing signal and around this obsession entire industries have developed, influential trends set. From Greek prostitutes mimicking the golden-haired Aphrodite, to the Californian beach babe; from pigeon-dung and saffron dyes to L'Oreal - because you're worth it - we see the lengths to which women will go to become blonde. The power and duality of the blonde as either erotic symbol or saintly virgin waxes and wanes but never disappears. Weaving a story rich in anecdote, history and high intrigue, Joanna Pitman effortlessly combines the wealth of her knowledge with a sharp and clear-sighted view of the power of the blonde throughout the ages.

Product Details

• Amazon Sales Rank: #1455259 in Books
• Published on: 2004-04-15
• Original language: English
• Binding: Paperback
• 1 pages

From Publishers Weekly
Pitman, a writer for the London Times, offers a history of the world as seen through abundant locks of magnificent blonde hair, from the ancient sexual power of Aphrodite to the California sun-streaked hair of Farrah Fawcett. In this world history, Eve and Mary Magdalene become the blonde "bad girls" who represent forbidden sexuality, eternal beauty and sin, while Queen Elizabeth and Princess Diana gain attention because they continued to lighten their hair as they aged, attempting to harness the power of blondeness. The examples may sound a bit frivolous, but Pitman takes great care to treat the topic with a serious edge, particularly in the second half of the book. The obsession with blonde hair may have created seemingly innocuous Hollywood icons like Marilyn Monroe and Jean Harlow, but it also was essential to the notion of Aryan supremacy, and the author addresses how Nazi Germany attempted to lighten the hair of its population by ordering soldiers to procreate with blonde female citizens. Later on, Pitman looks at 1970s ad campaigns for hair dye and their internal conflicts about whether a woman ought to dye her hair to appeal to men or to feel good about herself (as L'Oreal so famously puts it, "Because I'm worth it"). In this way, the book tackles issues of race, gender and class, ultimately asking, "[W]hy is America, a culture so publicly concerned with overcoming its problems with race, still so fixated on the blonde?" Pitman admits there are no clear answers, but she offers a bright, energetic and witty exploration of the topic.
Copyright 2003 Reed Business Information, Inc.

From Booklist
Did you hear the one about the journalist who wrote a book about blondes? No joke, it's true. Pitman, a distinguished Times of London writer, has taken up the subject of why golden hair has so fascinated men and, to a lesser extent, women, for so many centuries. She traces the origin of the fetish to Greek times, when the sex-goddess (literally) Aphrodite was depicted as a golden blonde, thereby encouraging any number of naturally raven-tressed women to bleach themselves to match her image. Through the ages, the association of blonde hair with sexual allure has held, right down to the present, when advertisers double-talk women into seeing blondeness as both empowering ("I'm worth it") and seductive ("I'm worth dating"). With such an engaging subject, it would be hard to go wrong, and Pitman's engaging style only highlights the appeal of this combination of history, folklore, and shrewd cultural commentary. Patricia Monaghan
Copyright © American Library Association. All rights reserved

Review
'Riveting ... provocative ... ON BLONDES is ultimately a study of power-and powerlessness-between the sexes ... travelling undercover, this brunette produced a book which, like its subject, is wonderfully enlightening' Telegraph 'Fascinating ...Pitman skillfully navigates the complicated history of our addiction to fair hair, skipping through the centuries with an elegant touch' Dea Birkett, Independent