Product Description

1 cassette / 90 minutes
Read by Rick Adamson, Kate Borger, and John Mollard

For those who wish to improve their business, here is a fresh and innovating look at customer service - the most important element in creating a successful business sin the 90s, from the co-author of The One Minute Manager.

Product Details

• Amazon Sales Rank: #1169249 in Books
• Published on: 1993-04-19
• Released on: 1993-04-19
• Formats: Abridged, Audiobook
• Original language: English
• Binding: Audio Cassette

From AudioFile
The story of a golfer and his male fairy godmother who guides him through encounters with outstanding service in a variety of business settings is an eloquent parable about customer service. The three-part formula: First, decide on a vision-a level of service that perfectly reflects what you want to give customers. Second, discover the specific needs and expectations of your customers and weave them into your vision of how to serve them. Third, deliver your vision a step at a time, being absolutely consistent before stepping up the service to the next level. Everyone serious about customer relationships should hear this. T.W. © AudioFile 2004, Portland, Maine-- Copyright © AudioFile, Portland, Maine

-- Jim Pattison President, The Jim Pattison Group
"A great commonsense approach to customer service"

-- Lynn Posluns President, Fairweather
"Our strategic customer service plan is based on Raving Fans. It has helped focus our energy on this critical area. A must read!"