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Grocery Revolution: The New Focus on the Consumer
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| List Price: | CDN$ 33.05 |
| Price: | CDN$ 27.47 & eligible for FREE Super Saver Shipping on orders over $39. Details |
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Average customer review:
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Product Description
A wonderful supplement to any marketing course, this paperback provides a starting point for anyone trying to develop a focus on the consumer by giving a "reader friendly" overview of what academic researchers have discovered about consumer grocery shopping behavior.
Product Details
- Amazon Sales Rank: #492704 in Books
- Published on: 1997-02-01
- Original language: English
- Dimensions: .54" h x 6.18" w x 9.08" l, .76 pounds
- Binding: Paperback
- 250 pages
Editorial Reviews
Book Info
Provides an introduction to changing consumer behavior and trends in managerial practice in the grocery industry. Contains analysis of consumers' shopping behavior and offers an overview of changing practices in the industry. Paper. DLC: Grocery trade - U.S.
