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Brand Planning for the Pharmaceutical Industry
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| List Price: | CDN$ 212.35 |
| Price: | CDN$ 133.78 & eligible for FREE Super Saver Shipping on orders over $39. Details |
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Product Description
Provides a step-by-step guide to brand planning, focusing solely on the pharmaceutical industry. Shows how branding can be integrated into Shows how branding can be integrated into the early stages of the commercialization process for new products, both in theory and in the real world.
Product Details
- Amazon Sales Rank: #677857 in Books
- Published on: 2004-06
- Original language: English
- Binding: Hardcover
- 160 pages
