Product Description

PUBLIC RELATIONS WRITING: FORM AND STYLE combines the practical approach of a trade book with the fundamental principles and theories of Public Relations to provide you with the essential techniques and methods needed to write with understanding and purpose. This text guides you through a logical progression of PR writing, starting with an explanation of how this kind of writing is unique and by exploring the legal and ethical obligations. The writing principles section, which covers both style and techniques, is followed by Public Relations writing assignments that you'll likely have to do in your early jobs: emails, memos, letters, reports and proposals, backgrounders and position papers. Writing for mass media and the more complex public relations writing functions, including media kits, media pitches, print and online newsletters, brochures, magazines, including those online, and annual reports are also covered in this comprehensive guide.

Product Details

• Amazon Sales Rank: #233761 in Books
• Published on: 2007-09-04
• Released on: 2007-09-04
• Original language: English
• Binding: Paperback
• 480 pages

Review
"I adopted PUBLIC RELATIONS WRITING because it is comprehensive. No textbook is perfect, but this one does a good job of covering the fundamentals of public relations writing, as well as media relations. It covers aspects of design, grammar and syntax. Despite covering the previously mentioned areas, it also covers communication theory. This comprehensiveness is its strength."

"I have always used Doug Newsom's PR Writing texts, in its various editions, as the foundation for my PR Writing classes because, in reviewing all the texts available to me, I feel this book is the best at teaching writing forms, helping students to understand why things should be done a certain way, and providing valuable exercises and tools for them to practice and ultimately be successful."