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The Complete Guide to Special Event Management: Business Insights, Financial Advice, and Successful Strategies from Ernst & Young, Advisors to the Olympics, the Emmy Awards and the PGA Tour
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| List Price: | CDN$ 77.99 |
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Product Description
Produced by the advisors to the Nobel Peace Prize and the 1984 Olympics, this book offers practical event management and marketing advice flavoured with various anecdotes in one easy-to-read format. It explains precisely how to build image or company recognition by sponsoring diverse sizes and types of events ranging from entertainment to sports. It also covers every stage of marketing, logistics, finance, concessions and public relations.
Product Details
- Amazon Sales Rank: #558456 in Books
- Published on: 1992-05-04
- Original language: English
- Dimensions: 1.20" h x 6.30" w x 9.10" l, 1.45 pounds
- Binding: Hardcover
- 320 pages
Editorial Reviews
Ingram
Here are business insights, financial advice and successful strategies from Ernst & Young, consultants to the Olympics, the Emmy Awards and the PGA Tour. The book presents a compilation of interviews and information from the most successful promoters of special events.
From the Publisher
Produced by the advisors to the Nobel Peace Prize and the 1984 Olympics, it offers practical event management and marketing advice plus anecdotes in an easy-to-read format. Precisely explains how to build image recognition through sponsoring diverse sizes and types of events ranging from entertainment to sports. Covers every stage of marketing, logistics, finance, concessions and public relations.
