Product Description

Here it is! The bestselling guide to online marketing is now back in a new expanded edition. Popular speaker and author Jim Sterne updates all information, providing marketing and advertising professionals with the ultimate how-to guide to succeed in today's hyper-competitive online world. Taking the same practical and detailed approach that has made his book an industry classic, Sterne shows how to apply classic marketing strategies to the latest technologies and explores the Web's impact on the way we do business. Readers will find expert guidance on how to take advantage of hot new technologies and Web marketing tools that have emerged since the Second Edition was published, including:

• Interactivity
• Affiliate marketing
• Using B2B technology to sell through resellers
• Wireless marketing
• eMetrics, or how to measure online marketing strategies
• Data mining techniques

Product Details

• Amazon Sales Rank: #92186 in Books
• Published on: 2001-06-07
• Original language: English
• Dimensions: .99" h x 7.44" w x 9.20" l, 1.61 pounds
• Binding: Paperback
• 432 pages

Review
"Jim Sterne's book is detailed, full of practical good sense and bang up to date--if you know nothing about web marketing you couldn't buy a better book." (Marketing, 6 December 2001)

Book Info
(Wiley Computer Publishing) Updated guide for marketing, advertising and publicity professionals, offering the latest tools and opportunities available on the Internet for utilizing the opportunities available in Internet marketing today. Also features a companion Web site with supplementary material. Previous edition: c1995. Softcover. DLC: Internet marketing

From the Back Cover
"Jim Sterne is one of the clearest thinkers around. He understands the ins and outs of Internet marketing. Buy his books and listen up!"-Seth Godin, author, Permission Marketing

"A classic in an industry where classics are rare. This is the most well-rounded tutorial on Web marketing ever written."-Kristin Zhivago, Editor of Marketing Technology, Columnist for Marketing Computers, and President of Zhivago Marketing Partners, Inc.

Introducing the latest edition of the most helpful guide to understanding the Web's vast potential as a marketing medium!

World Wide Web Marketing
Third Edition

Online marketing guru Jim Sterne has updated his bestselling guide to help marketing, advertising, and publicity professionals keep pace with the rapid growth of the online marketing industry. Completely revised and expanded to provide you with the latest tools and opportunities that exist on the Internet, this exceptional guide gives you the keys to understanding how to maximize your organization's Web marketing initiatives. You'll get an arsenal of online marketing tools and learn how to use them for your specific needs, whether for direct sales, reducing the cost of customer service, or creating and selling new services.

Jim Sterne walks you through everything you need to know to succeed in today's competitive online world, including:

? Why Web navigation and interaction are important to your customers and your brand

? Identifying Web marketing goals, brainstorming new ideas, and prioritizing projects

? Online channel conflict and online channel convergence

? How to get as many people to visit your site as possible

? E-metrics-how to measure online marketing strategies

? Running a site from the business angle