Product Description

The New Silk Road
The first insider's guide to business success in China

How is China different from other business environments?. . .
What are the pitfalls and the keys to success there?. . .
How different is the market place?. . .
How do you make a joint venture work?. . .
How do you overcome the bureaucratic hurdles to doing business in China?. . .
How do you change a traditional Chinese business enterprise?. . .
How do you develop good relationships with Chinese partners and government officials?. . .
What experience should business managers have before going to work in China?. . .
How do I find, train, and motivate local managers?. . .
How do I manage the expectations of the head office?. . .

. . .You'll find answers to these and other crucial questions about doing business in China in The New Silk Road.

Based on interviews with the heads of operations of eleven top global corporations, The New Silk Road provides a fascinating account of how such companies as AIG, ASIMCO, Bayer, Johnson & Johnson, Lucent Technologies, Novartis, PricewaterhouseCoopers, Shell, John Swire & Sons, Unilever, and United Technologies International broke into the China market. In a series of frank narrative accounts, these experts share what they have learned about everything from the nuts-and-bolts of developing a market for their products in China to the subtleties of the Chinese style of negotiating.

Product Details

• Amazon Sales Rank: #664809 in Books
• Published on: 2000-04-04
• Original language: English
• Dimensions: .73 pounds
• Binding: Hardcover
• 160 pages

Review
"This book is an excellent start for senior managers at home or in China and for junior managers with aspirations. Most of all it should be read by those in head office who may never go to China but need to understand what it takes succeed there and the support that should be given to their managers in China." (China Review, October 2000)

Dr. Henry A. Kissinger, Former U.S. Secretary of State
"Successful trade relations depend upon an understanding of how China operates. The New Silk Road draws from many sources to provide valuable insights into a process often very different from that familiar to Western companies. It is also a fascinating view into Chinese social, economic and political history, and the influence they continue to exert upon international business relationships."

Robert A. Kapp, President, US-China Business Council
"John Stuttard's useful volume is a reminder of the importance of individual vision and commitment to China business success. His portraits of prominent executives' approaches to the challenge of business with China offer insights and guidance to international business people in every field."