Product Description

The Fast Forward MBA in Business Communication brings you the information youneed when you need it most- now!

This practical, easy-to-use guide gives you instant access to the cutting-edge ideas and hard-won wisdom of two of today's leading experts on business communication. In short, lively segments using real-world examples, it delivers the information you need to navigate complex communication issues. You'll find brief descriptions of key concepts, tips on real-world applications, compact case studies, tips on finding your communication strategy, and warnings on how to avoid pitfalls.

Here are all the tools you need to improve your business writing and presentation skills-and become a more successful manager in the process. You'll discover how to:
* Analyze your audience so you get the right message to the right people
* Improve your logic to power up written documents and oral presentations
* Write stronger e-mails to improve decision-making
* Use new tools such as presentation software and document management systems

And much more

From the creators of the bestselling Portable MBA series comes The Fast Forward MBA . . .
* A quick way to brush up on new ideas
* An easy-to-use format that fits in any briefcase
* Real-world information that you can put to use now!

Product Details

• Amazon Sales Rank: #223481 in Books
• Published on: 1999-06-17
• Original language: English
• Binding: Paperback
• 248 pages

Book Info
Provides the tools you need to improve your business writing and presentation skills, and become a more successful manager in the process. Discusses how to analyze your audience so you get the right message to the right people, and improve your logic to power up written documents and oral presentations. Softcover. DLC: Business communication.

From the Back Cover
The Fast Forward MBA in Business Communication brings you the information youneed when you need it most- now!

This practical, easy-to-use guide gives you instant access to the cutting-edge ideas and hard-won wisdom of two of today's leading experts on business communication. In short, lively segments using real-world examples, it delivers the information you need to navigate complex communication issues. You'll find brief descriptions of key concepts, tips on real-world applications, compact case studies, tips on finding your communication strategy, and warnings on how to avoid pitfalls.

Here are all the tools you need to improve your business writing and presentation skills-and become a more successful manager in the process. You'll discover how to:
* Analyze your audience so you get the right message to the right people
* Improve your logic to power up written documents and oral presentations
* Write stronger e-mails to improve decision-making
* Use new tools such as presentation software and document management systems

And much more

From the creators of the bestselling Portable MBA series comes The Fast Forward MBA . . .
* A quick way to brush up on new ideas
* An easy-to-use format that fits in any briefcase
* Real-world information that you can put to use now!

About the Author
Lauren Vicker (Penfield, NY) is a Professor and Chair of the Communication/Journalism Department of St. John Fisher College. In addition to teaching, Vicker offers presentation skills training to professional and academic groups on a consulting basis. Ron Hein (Webster, NY) is president of Ron Hein & Associates, Inc., a corporation that provides writing, editing, and consulting services to clients such as Xerox and Eastman Kodak. He also teaches in the Executive Department MBA program at the Simon School of Business at the University of Rochester.

Customer Reviews

Vicker and Hein Take Us Back to Business
"Fast Forward" is an excellent resource for people at any level in the business world. Vicker and Hein take us back to the basics and beyond. "Fast Forward" reminds document writers of some often overlooked basic guidelines while contributing a unique six-step writing and editing process. The six-step writing and editing process allows writers a conceptual framework that keeps them on task and focused. "Fast Forward" is easy to read cover to cover or as a quick reference guide. The authors offer their personal experience combined with additional research on a variety of business communication topics including memo writing, proposals, research, and presentation skills. Sample documents and chapter end points make "Fast Forward" an indispensable resource for college students and people in the business world. Buy the book, write great documents, get a promotion. "Tough Ideas Made Easy!"

Vicker and Hein Take Us Back to Business
Vicker and Hein's book, "The Fast Forward MBA in Business Communication" is a must have for business people in all levels of experience. "The Fast Forward" doesn't miss a step in modern business communication from basic memo writing to more advanced writing such as proposals and requests for proposals. This book is written in easy to understand language with charts, graphs, and plenty of sample documents that makes it extremely user friendly. It has a back to the basics approach that reminds even a frequent business document writer of some all-too-often overlooked ideas and concepts surrounding business communication. Especially useful is Vicker and Hein's revised four-step writing and editing process. Their addition creates a much needed six-step process that allows writers more thought and time during the crucial editing step. "Fast Forward" should find its place in business offices as a handbook and quick reference for business documents and other resources. It is also suitable for the college classroom. I used "Fast Forward" in a business communication course and it served as an excellent resource for my students. Vicker and Hein make tough ideas easy through excellent writing, lay-out and design. It is clear that they employed their six-step writing and editing process.