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Hey, Whipple, Squeeze This: A Guide to Creating Great Ads
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| List Price: | CDN$ 19.99 |
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Average customer review:
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Product Description
In this second edition of the irreverent, celebrated Hey Whipple, Squeeze This, master copywriter Luke Sullivan looks at the history of advertising, from the good to the bad to the ugly. Updated to include two extended final chapters with in-depth prescriptions for building a career in advertising, this edition also features a real-world look at the day-to-day operations of today's ad agencies. Among the most disparaged campaigns in advertising history, the Mr. Whipple ads for Charmin toilet paper were also wildly successful. Sullivan explores the Whipple phenomenon, examining why bad ads sometimes work, why great ads sometimes fail, and how advertisers can learn to balance creative work with the mandate to sell products.
Product Details
- Amazon Sales Rank: #287117 in Books
- Published on: 2003-04-01
- Original language: German
- Binding: Paperback
- 304 pages
Editorial Reviews
Review
"Overall, if you want to get into doing banner ads, this book makes a great read…I feel like a better ad designer now that I’ve read it!" (TamsPalm blog, September 2006)
Lee Clow, Chairman, TBWA Chait/Day, Chief Creative Officer, Worldwide
Luke Sullivan writes just about as relevant an advertising read as you can get. It's a perfect lesson in advertising for newcomers - and a familiar and laughably painful reminiscence for those of us entrenched in this noble and often crazy profession.
Dan G. Wieden, Wieden & Kennedy
"Luke Sullivan knows the business and writes about it with ... gentle wit and insight." (Dan G. Wieden, Wieden & Kennedy
