Product Description

The Fast Forward MBA Pocket Reference Second Edition - more comprehensive and convenient than ever!

When the success of your business hangs in the balance, you need reliable, authoritative information immediately. You need a resource that covers all the corporate bases-communications, management, economics, strategy, accounting, finance, marketing, and more. You need The Fast Forward MBA Pocket Reference, Second Edition. Packed with information designed to serve all your business needs, this handy, highly readable book is the ultimate companion for those moments when you need to put your finger on the right advice at the right time-now.

This updated and revised Second Edition offers clear, concise coverage of the complete range of essential business topics in a handy format. You'll find all the latest cutting-edge ideas, including new developments in technology, strategy, and branding, as well as key terms, tools, and topics in short, lively entries that give you all the information you need.

The Portable MBA
The Fast Forward MBA-- the compact business companion you'll use every day!

• Keep up with the newest ideas in business
• Brush up on the basics you can't do without
• Find direct, practical answers to complicated problems

Product Details

• Amazon Sales Rank: #669741 in Books
• Published on: 2002-07-29
• Original language: English
• Binding: Paperback
• 400 pages

Ingram
The Fast Forward MBA Pocket Reference provides an A to Z listing of essential business topics, along with reading lists, Internet sources, and traditional methods for gathering "competitive intelligence.".

Book Info
Covers all of the corporate bases-communications, management, economics, strategy, accounting, finance, marketing, and more. Packed with information designed to serve all your business needs. Quick reference. Softcover. Previous edition c1997.

From the Publisher
This useful business tool is a one-step source for business information, allowing time-pressed business professionals to quickly find out how and where to get the right information to solve their business problems and make smart and informed decisions. The book is full of information you can rely on, including an "A-to-Z Reference of Essential Business Topics," providing key terms and tools for any business executive; reading lists; Internet sources; traditional methods for gathering "competitive intelligence" and cutting-edge ideas, compiled by business leaders for solving tough research problems.

Customer Reviews

A great introduction to business principles.
This book provides a great introduciton to the key elements of business. After reading it, my business vocabulary was greatly increased. I found this book a better read than "The Portable MBA." "Fast Forward," with less reading, seems to cover more (e.g., economic value added).