Product Description

The author gives you the knowledge you need to excel at all types of business communication. He shows that all successful business communication, whether a speech from a podium or a face-to-face conversation, stems from the same basic principles. By using his Five Keys to Successful Communication anyone can unlock the potential to become a great communicator in any medium.

Product Details

• Amazon Sales Rank: #300009 in Books
• Published on: 1996-09-25
• Original language: English
• Dimensions: .78" h x 6.04" w x 9.02" l, .80 pounds
• Binding: Paperback
• 272 pages

From Library Journal
Qubein (Get the Best from Yourself, Berkley, 1986) is well qualified to write a book on communication. He came to the United States as a young man unable to speak English and went on to learn it and become president of the National Speaker's Association, provide training seminars for many large companies, and write six books on communication and success. His latest book (based on his best-selling audiocassette), which emphasizes business communication, is for anyone who wants to become a better communicator. He covers verbal and nonverbal communication as well as effective ways to communicate in different media. Like Zig Zigler and Peter Lowe, Qubein inspires listeners and readers to greater success with enthusiasm and energy. Recommended for public libraries.?Lisa J. Cihlar, Winfield P.L., Ill.
Copyright 1996 Reed Business Information, Inc.

From Booklist
Business consultant Qubein has penned an invaluable resource for all those who must communicate on the job. As with most good communication books, the focus here is heavily slanted to audience, purpose, and tailoring the communicator's message for both. Whether communicating on the phone, in a speech, or on the page, words are the building blocks, and Qubein stresses the importance of using simple, direct language to connect with an audience. He also discusses the emotional value of words, and how to use this quality to advantage. The section on writing covers everything from employee handbooks to interoffice memos. Chapters on speaking to groups and individuals illustrate the uses and misuses of body language. Also included are helpful chapters on recognizing and avoiding sexist language, plus effective methods for holding meetings. Accessible and clearly written, this book should be instantly helpful for executives, managers, and support staff. Brian McCombie

From the Publisher
The author gives you the knowledge you need to excel at all types of business communication. He shows that all successful business communication, whether a speech from a podium or a face-to-face conversation, stems from the same basic principles. By using his Five Keys to Successful Communication anyone can unlock the potential to become a great communicator in any medium.