Product Description

Build an empire step by step

Don't risk a small fortune trying to make a big one. Let acclaimed consultant Don Debelak show you how to get your exciting new product off the drawing board and into the marketplace--without losing your shirt! In this book, you'll learn what every inventor and entrepreneur needs to know about manufacturing techniques, product design, distribution channels, patents, licensing, and cash flow. You'll also discover how to handle some very tricky issues that are crucial to your success, including
* Knowing when your product is market ready
* Creating a step-by-step product-to-market strategy
* Adjusting your strategy to changing market conditions
* Finding financial help from investors, manufacturers, and distributors
* Having manufacturers pay development costs prior to licensing


Also available from the Entrepreneur Magazine library:
* The Entrepreneur Magazine Small Business Advisor
* The Entrepreneur Magazine Small Business Answer Book
* Guide to Integrated Marketing
* Human Resources for Small Businesses
* Making Money with Your Personal Computer
* Small Business Legal Guide
* Starting a Home-Based Business
* Starting an Import/Export Business
* Successful Advertising for Small Businesses


SPECIAL OFFERS!

FREE issue of Entrepreneur Magazine
* 50% discount on Entrepreneur Magazine subscription
* 1/2 price admission to any Entrepreneur Magazine Small Business Expo
* Discount on American Entrepreneurs Association membership


See details and coupons in back of book.

Product Details

• Amazon Sales Rank: #688645 in Books
• Published on: 1997-02-14
• Original language: English
• Binding: Paperback
• 384 pages

Ingram
Many people who think they have a million-dollar idea for a new product spend and often lose a small fortune trying to market their invention. This book outlines the most efficient and cost-effective way to introduce a product for little money--and expect a large return.

Book Info
Learn what every inventor and entrepreneur needs to know about manufacturing techniques, product design, distribution channels, patents, licensing, and cash flow. Paper. DLC: New products Management.

From the Publisher
This book provides guidance for the beginning inventor or a fresh marketing plan for the established inventor. Outlines the most efficient and cost-effective way to introduce a product into the market to expect a large return. Includes chapters on licensing, strategy and financing, sample patent documents, as well as checklists to help evaluate when the product is ready to be brought to market. Also discusses how to make your product more appealing and how to create a step-by-step product-to-market strategy.