Product Description

Want to get an MBA? The Complete MBA For Dummies, 2^nd Edition, is the practical, plain-English guide that covers all the basics of a top-notch MBA program, helping you to navigate today’s most innovative business strategies. From management to entrepreneurship to strategic planning, you’ll understand the hottest trends and get the latest techniques for motivating employees, building global partnerships, managing risk, and manufacturing.

This fun, easy-to-access guide is full of useful information, tips, and checklists that will help you lead, manage, or participate in any business at a high level of competence. You’ll find out how to use databases to your advantage, recognize and reward your employees, analyze financial statements, and understand the challenges of strategic planning in a global business environment. You’ll also learn the basic principals of accounting, get a grip on the concepts behind stocks and bonds, and find out how technology has revolutionized everything from manufacturing to marketing. Discover how to:

• Know and respond to your customers’ needs
• Handle budgets and forecasts
• Recruit and retain top people
• Establish and run employee teams
• Use Sarbanes-Oxley to your company’s advantage
• Negotiate with the best of them
• Build long-term relationships with clients
• Avoid common managerial mistakes
• Improve cash flow
• Market your products and services
• Make the most of your advertising dollar

Once you know what an MBA knows, the sky’s the limit. Read The Complete MBA For Dummies, 2^nd Edition, and watch your career take off!

Product Details

• Amazon Sales Rank: #86890 in Books
• Published on: 2007-12-07
• Original language: English
• Dimensions: .93" h x 7.40" w x 9.20" l, 1.39 pounds
• Binding: Paperback
• 432 pages

Review
"with this friendly guide, everyone can sample the benefits of an MBA education in a fraction of the time and at much less cost"(Business a.m., 5 November 2002)

Book Info
Presents state-of-the-art information on finance, marketing, entrepreneurship, e-commerce, and other business school topics. Discusses how to motivate employees, understand financial fundamentals, create effective marketing plans, and make the Internet work for you. Softcover.

From the Back Cover
Covers key trends in marketing, selling, and advertising

Qualify for an MBA and succeed in any business

Want to get an MBA? This practical, plain-English guide covers all the basics of a top-notch MBA program, helping you navigate today's most innovative business strategies. From management to entrepreneurship to strategic planning, you'll understand the hottest trends and get the latest techniques for motivating employees, building global partnerships, managing risk, and manufacturing.

• Know your customer's needs

• Handle budgets and forecasts

• Recruit and retain top people

• Understand Sarbanes-Oxley

• Be a successful negotiator