Product Description

Want to start the small business of your dreams? Want to breathe new life into the one you already have? Small Business For Dummies, 3rd Edition provides authoritative guidance on every aspect of starting and growing your business, from financing and budgeting to marketing, management and beyond.

This completely practical, no-nonsense guide gives you expert advice on everything from generating ideas and locating start-up money to hiring the right people, balancing the books, and planning for growth. You’ll get plenty of help in ramping up your management skills, developing a marketing strategy, keeping your customers loyal, and much more. You’ll also find out to use the latest technology to improve your business’s performance at every level. Discover how to:

• Make sure that small-business ownership is for you
• Find your niche and time your start-up
• Turn your ideas into plans
• Determine your start-up costs
• Obtain financing with the best possible terms
• Decide whether or not to incorporate
• Make sense of financial statements
• Navigate legal and tax issues
• Buy an existing business
• Set up a home-based business
• Publicize your business and market your wares
• Keep your customers coming back for more
• Track cash flow, costs and profits
• Keep your business in business and growing

You have the energy, drive, passion, and smarts to make your small business a huge success. Small Business For Dummies, 3rd Edition, provides the rest.

Product Details

• Amazon Sales Rank: #191876 in Books
• Published on: 2008-02-15
• Original language: English
• Dimensions: .91" h x 7.34" w x 9.27" l, 1.41 pounds
• Binding: Paperback
• 432 pages

From AudioFile
An intimate guide to small business goes beyond the economic issues to address the lifestyle and personality factors that can make small business owners ecstatic or miserable. The authors describe the pros and cons of many types of small business and understand the personal experience of managing these types of enterprises. Their thinking will force prospective entrepreneurs to look closely at their preferences and tolerances. These are experienced writers who know what theyre talking about. The razor-sharp abridgment of this second edition has no gratuitous thoughts or undeveloped ideas. Brett Barrys angular, no-nonsense tone is always enjoyable. Here he sounds riveted to the authors intentions and ideas. T.W. © AudioFile 2007, Portland, Maine-- Copyright © AudioFile, Portland, Maine

Review
This comprehensive and practical guide addresses how to find your business niche and time a start-up, figure out approximate costs, identify legal and tax issues, market products or services, and learn bookkeeping basics. Also recommended: Steven D. Peterson and others' Business Plans Kit for Dummies (3d ed. Wiley, May 2010.) (Library Journal, May 1, 2010)

Ingram
The perfect resource for starting and maintaining a small business, this audiobook arms entrepreneurs with all the information they need to win big. Emphasizing the three keys to success--good ideas, capital, and stamina--the authors discuss such critical issues as understanding which personal assets you can "afford" to use, why you don't need a great idea, and the real reasons why businesses fail.