Product Description

"This is the book that you'll want to read about podcasting--the technology that everyday people, in addition to the big-name radio networks, are using to broadcast to the world."
-- Robert Scoble, Vice President Media Development, Podtech.net

Create and market successful podcasts from your desktop, for your company, or in the studio

Podcasting is a blazing hot new medium, but to create effective audio and video for the Internet, you need a thorough grounding in the tools and techniques that make it possible. You'll find it all--including business planning worksheets and tips--in this comprehensive guide from two industry experts. Each of the book's seven sections focuses on key elements in a logical sequence, so you can find what you need, when you need it--from an in-depth look at the basics, to high-level recording techniques, to creating a revenue-producing business.
* Produce and upload your first podcast with a Quick Start tutorial
* Learn how to turn your podcast into a viable business
* Master the equipment--microphones, cameras, editing software, and more
* Produce your audio and video podcasts to a broadcast standard
* Decipher Really Simple Syndication (RSS) and other podcasting techniques
* Crop, resize, color correct, or insert virtual backgrounds
* Integrate your podcast into your blog or Web site

Product Details

• Amazon Sales Rank: #427256 in Books
• Published on: 2007-01-26
• Original language: English
• Dimensions: 1.30" h x 7.36" w x 9.22" l, 1.89 pounds
• Binding: Paperback
• 570 pages

From the Back Cover
"This is the book that you'll want to read about podcasting—the technology that everyday people, in addition to the big-name radio networks, are using to broadcast to the world."
— Robert Scoble, Vice President Media Development, Podtech.net

Create and market successful podcasts from your desktop, for your company, or in the studio

Podcasting is a blazing hot new medium, but to create effective audio and video for the Internet, you need a thorough grounding in the tools and techniques that make it possible. You'll find it all—including business planning worksheets and tips—in this comprehensive guide from two industry experts. Each of the book's seven sections focuses on key elements in a logical sequence, so you can find what you need, when you need it—from an in-depth look at the basics, to high-level recording techniques, to creating a revenue-producing business.

• Produce and upload your first podcast with a Quick Start tutorial
• Learn how to turn your podcast into a viable business
• Master the equipment—microphones, cameras, editing software, and more
• Produce your audio and video podcasts to a broadcast standard
• Decipher Really Simple Syndication (RSS) and other podcasting techniques
• Crop, resize, color correct, or insert virtual backgrounds
• Integrate your podcast into your blog or Web site

About the Author
Steve Mack is a principal at LUX Media (http://luxmedia.com), a firm specializing in interactive media design, live events, a/v production, and training. He wrote the Streaming Media Bible (Wiley), and contributes to various Web and print publications. He has produced many prestigious Internet broadcasts, including U2 live from Notre Dame (Yahoo Internet Magazine's "Top of the Net for 2001"), President Clinton's inaugural address, and the first public live Internet broadcast of a Seattle Mariners game.

Mitch Ratcliffe is a veteran journalist and media executive who is a pioneer in online content. As editor of Digital Media: A Seybold Report, he covered the dawn of the commercial Internet, interactive entertainment and television industries. As editor and chief content officer of the ON24 Financial News Network, Ratcliffe produced more than 76,000 streaming audio and video news programs.