Product Details
The Psychology Of Everyday Things

The Psychology Of Everyday Things
By Donald A. Norman

Price:

This item is not available for purchase from this store.
Click here to go to Amazon to see other purchasing options.


17 new or used available from CDN$ 19.30

Average customer review:

Product Description

Even the smartest among us can feel inept as we fail to figure our which light switch or oven burner to turn on, or whether to push, pull, or slide a door. The fault, argues this fascinating, ingenious—even liberating—book, lies not in ourselves, but in product design that ignores the needs of users and the principles of cognitive psychology.The problems range from ambiguous and hidden controls to arbitrary relationships between controls and functions, coupled with a lack of feedback or other assistance and unreasonable demands on memorization. The book presents examples aplenty—among them, the VCR, computer, and office telephone, all models of how not to design for people.But good, usable design is possible. The rules are simple: make things visible, exploit natural relationships that couple function and control, and make intelligent use of constraints. The goal: guide the user effortlessly to the right action on the right control at the right time. But the designer must care.The author is a world-famous psychologist and pioneer in the application of cognitive science. His aim is to raise the consciousness of both consumers and designers to the delights of products that are easy to use and understand.


Product Details

  • Amazon Sales Rank: #7791 in Books
  • Published on: 1988-06-12
  • Original language: English
  • Binding: Hardcover
  • 272 pages

Editorial Reviews

From Amazon.com
With the many recent advances in technology, it seems, there has followed a diminution of quality. Electronic books have several advantages over their print counterparts, for instance. But for the time being, they're hard to use and unattractive to boot. Computers, which are supposed to make our lives easier, are commonly sources of frustration and wasted time. Movies are wondrously chock-a-block with special effects--but someone forgot the story. And so on.

Donald Norman, a retired professor of cognitive science, is bothered to no end by the fact that grappling with unfriendly objects now takes up so many of our hours. Over the course of several books, of which The Psychology of Everyday Things was the first, he has railed against bad design. He scrutinizes a range of artifacts that are supposed to make our daily living a little easier, and he finds most of them wanting. Why, he asks, does a door need instructions that say "push" or "pull"? A well-designed object, he argues, is self-explanatory. But well-designed objects are increasingly rare, for the present culture places a higher value on aesthetics than utility, even with such items as cordless screwdrivers, dresser drawers, and kitchen cabinets. In their concern for creating "art," many designers don't seem to consider what people actually do with things. Such disregard, Norman suggests, leads to few objects being standardized: think of all the different kinds of unsynchronized clocks that lurk in microwave ovens, VCRs, coffee makers, and the like--and of all the different kinds of batteries needed to drive them. Why, he wonders, must we reset all those clocks whenever the power goes off? Some designer somewhere, he ventures, ought to develop a master clock that communicates with all other electric clocks in a home--one that, when reset, synchronizes its slave units.

You don't need to be especially interested in technological matters to enjoy Norman's arguments. The book's underlying question is aimed at a global audience: will the design of everyday things improve? If this entertaining and, yes, well-designed book changes even a few minds, perhaps it will. --Gregory McNamee

From Library Journal
Anybody who has ever complained that "they don't make things like they used to" will immediately connect with this book. Norman's thesis is that when designers fail to understand the processes by which devices work, they create unworkable technology. Director of the Institute for Cognitive Sciences at University of California, San Diego, the author examines the psychological processes needed in operating and comprehending devices. Examples include doors you don't know whether to push or pull and VCRs you can't figure out how to program. Written in a readable, anecdotal, sometimes breezy style, the book's scholarly sophistication is almost transparent. Gregg Sapp, Idaho State Univ. Lib., Pocatello
Copyright 1988 Reed Business Information, Inc.

Time magazine
"Provocative."


Customer Reviews

Nice Argument for Usability, But Misses the Application 4
"The Design of Everyday Things" by Donald A. Norman is said to be one of those great usability books. I bought mine at a major usability conference, believing the hype. My conclusion: Useful, but overhyped.

Norman takes a theme that says, "Look at history and you will see how the objects we use daily are sensible and functional. Now, design websites and software likewise," and develops a complete book.

Rats. I gave it all away. Now you do not need to buy the book, nor read any its 257 pages.

Really, that's more or less all there is to the book.

It is easy to read, but, in the end, becomes repetitive and is deficient in assisting the reader with application. It points out a problem we need to understand, but offers no solution. It is worth reading, but lacks as an instructional tool.

For the dense-headed, or for someone who has never considered the arguments for thinking about function before form, the book is tremendously useful. Example after example is presented is simple terms so that readers will see that merely having a cool website is not enough.

Where the book does not meet the mark is in the transferring the ideas into something modern, practical, and, in the case of we communications people, websites. What starts with a brilliant exposition about devices being useful ends where it started.

Anthony Trendl
editor, HungarianBookstore.com

super interesting5
great for artists, designers, programmers, architects, actually pretty much anyone who has an interest in they way things work, creative process, and design.
This challenges the notion of lazy design, and goes against the issue of designing things the same way becuase that's the way it's always been done. Rewinds the design process and starts over. Shows design flubs and goes through the thought process and the intentions behind them. VERY interesting book, love the photographs and diagrams.

A Must read for Designers/Programmers4
This book is important for two reasons: (a) it makes you realize that software design is not much different than any other kind of design, and (b) when you find it difficult to operate some device, it's really the designer's fault -- not yours!

The same ideas that have been used for years now in the design of simple things (e.g. doors), to complex stuff (e.g. nuclear reactor control panels) or even more complex stuff (VCRs :), can be applied to User Interface design. Even the design of a good internal interface (API) shares many properties with the design of successful everyday objects: it should have a clear purpose, it should be obvious to use, difficult to abuse, indicative of how it works, informative about its status -- in other words it should look and feel simple!

Carried away by features, aesthetics, technological innovations and the fact that from a designer's point of view everything look reasonable, we end up with difficult to use, error prone devices and tools. Design for usability should be a primary goal for all everyday objects, and that includes computer software.