|
Marketing, Morality and the Natural Environment
|
| List Price: | CDN$ 48.95 |
| Price: | CDN$ 40.57 & eligible for FREE Super Saver Shipping on orders over $39. Details |
Availability: Temporarily out of stock. Order now and we'll deliver when available. We'll e-mail you with an estimated delivery date as soon as we have more information. Your credit card will not be charged until we ship the item.
Ships from and sold by Amazon.ca
Product Description
This volume provides a new look at marketing, and in particular the move to establish ostensibly 'green' marketing. Presenting evidence from extensive case studies, these concerns are addressed through an examination of managers' and employees' understanding of the green marketing activities and processes that take part in their organisations.
Product Details
- Amazon Sales Rank: #1862697 in Books
- Published on: 2007-04-01
- Original language: English
- Binding: Paperback
- 224 pages
Editorial Reviews
Book Info
(Taylor and Francis) Provides a new look at marketing from the standpoint of promoting 'green,' or nature-friendly marketing. Uses case study evidence from several types of businesses to address moral concerns about marketing. DLC: Green marketing--Moral and ethical aspects.
